Tracking & Attribution
With privacy regulation getting tighter, Ads tracking can be tricky. Don't worry about it. Either client side or server side, GTM, Singular, Adjust, we help you integrate with any major tracking platform and MMP.
Upgrade your Martech Stack.
Martech consulting and implementation for marketing teams in the US and Europe. Connect your tracking, CRM, customer data, and experimentation tools with a clear scope and public pricing.
Tools we integrate every day
- GTM
- Singular
- Adjust
- Contentful
- Optimizely
- VWO
- Braze
- Klaviyo
- Segment
- Snowflake
- OneTrust
- Eppo
Your stack is only as good as the data flowing through it.
Our Services
Is any of these tools giving you a headache? We can help!
CMS and DXP
Build and maintain your content stack with Uniform, Contentful, or Contentstack, supported by Cloudflare for delivery and performance.
Experimentation
Getting the right setup for your CRO efforts is as key as having good experiment ideas. We're experienced with Optimizely, VWO, Dynamic Yield and EPPO.
CRM and Vouchers
We help you streamline the customer journey and incentives by integrating tools such as Braze, Emarsys, Klaviyo, Voucherify, and Yotpo in a hassle-free way.
Consent Management
GDPR and CCPA may be tricky to handle, we can help you stay compliant integrating with the industry leaders in Consent Management like OneTrust, Didomi, Cookiebot and more!
Data Integrations
Connect customer events and reporting data with Segment, Snowflake, and Airflow. Define event ownership and destination mappings to reduce unnecessary duplication.
Rates
Transparent pricing. No “contact us for a quote.”
Pick what you need and watch the total add up. Prices are per integration.
CRM Integrations
SDK integration with 40 whitelisted events and 10 custom fields.
MMP Integrations
SDK integration with 10 custom events.
Custom Tools
Purpose-built tooling for creative and paid-media teams.
Cald Bots
Your ads QA, on autopilot.
Try Cald BotsFree plan: 100 monthly bot runs. No credit card required.
Cald Bots Plans and Pricing
Choose the plan that fits your team. Every plan includes the full bot catalog.
Free
$0/month
Great for channel owners.
- 1 workspace, single user
- 100 bot runs per month
- No credit card required
- 100 additional credits for $10
- Full agents catalog
- Community support
Pro
Most popular$50/month
Great for small marketing teams.
- Everything in Free
- 3 workspaces with up to 3 users
- 1,200 credits per month
- 1,000 additional credits for $90
- Email support with a 24-hour SLA
Team
$150/month
Great for marketing agencies.
- Everything in Pro
- 10 workspaces with up to 10 users
- 3,000 credits per month
- 1,000 additional credits for $80
- Chat support, usually within 5 to 10 minutes
About Us
Implementation built around your data.
Cald LLC implements marketing technology for businesses in the US and Europe. Founded in 2022, we work across tracking, attribution, CRM, content platforms, experimentation, and customer data integrations.
Our work starts with the data a team needs and the systems that own it. We define events and customer attributes, connect sources to destinations, and validate that the receiving tools get the expected information.
Our Segment implementation service includes event planning, testing, documentation, and monitoring scripts. For B2C messaging, our Braze, Aampe, Segment, and Snowflake implementation walkthrough explains a specific data architecture, its refresh cadence, and the checks needed before launch.
We publish a rate card so you can assess the investment before a call. Project scope, platform subscriptions, and ongoing maintenance are discussed separately.
2022Year founded
US + EUWhere our clients are
100%Public rate card
FAQ
Questions, answered.
What's Cald?
Cald is a specialized team focused on building and optimizing marketing technology (martech) stacks for businesses. Their expertise helps companies enhance return on investment (ROI) for both customer acquisition and retention by integrating and managing advanced tools and platforms.
What industries does Cald Martech specialize in?
Cald focuses on ecommerce, B2B SaaS, fintech, and hospitality industries.
What martech tools are supported by Cald?
Cald supports the following tools:
- ESPs/CRMs: Emarsys, Braze, Mailchimp, Klaviyo,SendGrid, Hubspot.
- CMS/DXPs: Contentful, Contentstack, Uniform
- MMPs: Singular, Adjust
- Analytics and Data: GA4, Snowflake, Bigquery
- Consent Management: OneTrust, Didomi.
- Authentication: Auth0, Google Identity Services.
- DAMs and Creative Production: Bynder, Frontify, Placid.
How does Cald prevent data loss?
Cald has built a variety of monitoring tools that can be internally deployed to alert system owners when events stop flowing in the right proportion. This makes sure that both, your CRM and Paid Campaigns always get high quality data with the right volume.
What is Cald's approach to Martech solutions?
Cald takes a strategic approach to martech, focusing on seamless integration of tools, scalability of solutions, and maximizing customer lifetime value (CLTV). Their goal is to create martech ecosystems that are not only effective but also sustainable as businesses grow.
Does Cald offer custom solutions?
Yes, Cald offers bespoke martech solutions tailored to meet the unique needs of each business. Whether it's integrating new tools or optimizing existing ones, Cald works closely with clients to develop customized strategies that align with their business goals.
What is the onboarding process like with Cald?
Cald's onboarding process involves an initial consultation to assess client needs, followed by a customized plan for martech integration and optimization, ensuring smooth implementation and ongoing support.