Cald services
Braze and CRM integration services
Give your CRM the product events and customer attributes it needs for lifecycle messaging. Cald integrates Braze, Emarsys, Klaviyo, and other CRM tools across web and mobile, with clear event definitions and delivery checks.
Connect the customer journey to your messaging
Sign-ups, purchases, and product selections need consistent definitions before they can support audiences or triggered messages. We scope the source systems, customer identity, event properties, and destinations that your team needs.
A customer changing products or subscription preferences should have an agreed representation in the integration. Define which system owns the value and how changes should reach the sending platform.
SDK integration scope and public pricing
Our published CRM rate card covers SDK integration with 40 whitelisted events and 10 custom fields. Prices below are per platform integration in USD.
| Platform | Implementation fee |
|---|---|
| Web | $8,500 |
| Android | $11,500 |
| iOS | $13,000 |
Additional events, custom fields, data warehouse work, feedback pipelines, and combined-platform requirements need an agreed scope. Platform subscriptions are separate. We confirm the timeline after reviewing access, app release dependencies, and the complete integration requirements.
See the public rate card to compare CRM, MMP, and custom-tool implementation fees.
Define what working means before launch
- Identity: establish how customers are matched between your product and CRM.
- Events: agree on the triggers and properties for the events in scope.
- Attributes: define field types, update behavior, and ownership.
- Validation: walk through sign-up, product changes, and purchase scenarios in the source and destination.
- Operations: agree on handover, monitoring needs, and ownership of future changes.
A documented B2C integration pattern
Our Braze and Aampe implementation walkthrough describes how Cald uses Segment to route product events and messaging feedback, with a Snowflake view supplying product context and purchase data to Aampe daily.
The walkthrough covers identity matching, refresh delays, purchase definitions, and checks for opens, clicks, unsubscribes, and spam signals. It is a specific architecture, rather than a default scope for every CRM project. Warehouse and feedback integration work is scoped separately from the SDK rate card.
If your priority is sending conversion outcomes to advertising platforms, explore our Segment and server-side tracking implementation service.
Prepare for a scoping call
Bring the CRM and platforms you use, the customer lifecycle you want to support, your event inventory, and the teams responsible for app or website releases. Identify any existing Segment or warehouse connections, plus requirements for consent and subscription preferences.
Common questions
Do you only work with Braze?
No. Cald also works with tools including Emarsys and Klaviyo. We confirm the integration approach for your chosen platform during scoping.
Can you connect Braze, Segment, Snowflake, and Aampe?
Yes. Our published walkthrough describes that integration pattern. The sources, refresh cadence, feedback signals, and learning inputs need to match your product requirements.
Does CRM integration include campaign strategy?
The published pricing describes SDK integration with the specified events and custom fields. Campaign planning, warehouse pipelines, additional fields, and ongoing support should be explicitly included in a proposal if you need them.